THE PLAZA

BEACH ROAD
RESALE CONDODistrict 07
Nicoll Highway MRT · 4 min walk (320m)CCR99 yrs lease commencing from 1968
Gross Yield
5.1%
District avg: 3.7%
Median Rent
$4,166
per month
Total Units
234
2Y PSF Change
-6.6%
12 txns in 24m
vs District
-40%
D07 median: $2,069
Lease Remaining
41 yrs
99 yrs lease commencing from 1968
Median PSF
1,210
1.2% QoQ
Total Sales
31
since 2021-04
Price Range
$555k$1.6M
all-time
Unit Size
757 sqft
Floors 2126

UrbanLens Analysis

At $1,245 PSF, THE PLAZA prices 40% below the District 07 median. Compare that to MIDTOWN MODERN at $3,135 PSF -- a 60% premium that buyers need to justify. Being 4 minutes on foot from Nicoll Highway MRT (320m) adds genuine convenience and supports the pricing.

A 6.6% pullback over two years suggests the market is repricing this address. Patient buyers could benefit if the floor holds. With 12 deals in two years, the pricing data has reasonable statistical weight. For context, CITY GATE has gained 3.8% over the same period.

Only ~41 years left on the lease. LTV ratios tighten, CPF usage faces restrictions, and the realistic buyer pool compresses. A discount to freehold peers is warranted. Gross yield of 5.1% beats the CCR average of 3.0%. With $4,166/month median rent, income-focused buyers have a real case here.

The 234-unit scale delivers broad facilities and solid transaction depth, but large blocks occasionally create pricing headwinds during softer markets.

Nearby Comparables

DevelopmentMedian PSFYield2Y Change
AUREA$2,8600.0%
DUO RESIDENCES$2,2243.6%+2.7%
CITY GATE$2,1242.8%+3.8%
MIDTOWN MODERN$3,1353.3%+9.9%
CONCOURSE SKYLINE$2,0133.4%+4.8%

PSF Trend

Quarterly
1,300
2024-Q1
1,379
2024-Q2
1,388
2024-Q3
1,262
2024-Q4
1,196
2025-Q1
1,214
2025-Q2
1,228
2025-Q3
1,213
2025-Q4

Recent Transactions

Data refreshed monthly · Last transaction: Dec 2025
DatePriceSizePSFFloor
Dec 2025$890,000732 sqft$1,21626-30
Oct 2025$820,000678 sqft$1,20926-30
Sep 2025$1,600,0001,302 sqft$1,22826-30
Jun 2025$980,000807 sqft$1,21426-30
Feb 2025$888,000732 sqft$1,21321-25
Jan 2025$951,368807 sqft$1,17821-25
Dec 2024$1,250,000990 sqft$1,26221-25
Aug 2024$1,138,000840 sqft$1,35526-30
Jul 2024$780,000549 sqft$1,42126-30
Jun 2024$820,000549 sqft$1,49426-30
Showing 10 of 31 transactions

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