HERITAGE EAST

EAST COAST ROAD
RESALE CONDODistrict 15
Marine Terrace MRT · 5 min walk (409m)OCRFreehold
Gross Yield
4.4%
District avg: 3.1%
Median Rent
$2,921
per month
Total Units
65
2Y PSF Change
+6.4%
7 txns in 24m
vs District
+1%
D15 median: $1,689
Median PSF
1,711
9.3% QoQ
Total Sales
20
since 2021-06
Price Range
$600k$2.1M
all-time
Unit Size
665 sqft
Floors 11
PSF MOVEMENT ALERT — 2025-Q4
Median PSF fell 9.3% quarter-on-quarter (from $1,707 in 2025-Q3 to $1,548 in 2025-Q4). Only 1 transaction this quarter — the move likely reflects thin volume rather than a trend shift.

UrbanLens Analysis

At $1,707 PSF, HERITAGE EAST prices 1% above the District 15 median. Compare that to MEYER BLUE at $3,205 PSF -- a 47% premium that buyers need to justify. Being 5 minutes on foot from Marine Terrace MRT (409m) adds genuine convenience and supports the pricing.

The 6.4% gain in two years signals steady demand -- solid, not speculative. 7 transactions over two years is modest; the trend is directional, not definitive. For context, GRAND DUNMAN has gained 0.4% over the same period.

The freehold title is a structural advantage. No lease clock, no financing constraints, and a buyer pool that never narrows with time. At 4.4% gross yield versus the OCR average of 3.4%, rental returns are above-market. The $2,921/month median rent makes this genuinely compelling for income investors.

The 65-unit size hits a practical sweet spot -- enough scale for decent facilities without the oversupply risk of mega-developments.

Nearby Comparables

DevelopmentMedian PSFYield2Y Change
EMERALD OF KATONG$2,6280.0%
THE CONTINUUM$2,869+5.0%
GRAND DUNMAN$2,533+0.4%
TEMBUSU GRAND$2,419-1.7%
MEYER BLUE$3,2050.0%

PSF Trend

Quarterly
1,616
2023-Q4
1,772
2024-Q1
1,813
2024-Q3
1,696
2024-Q4
1,945
2025-Q1
1,554
2025-Q2
1,707
2025-Q3
1,548
2025-Q4

Recent Transactions

Data refreshed monthly · Last transaction: Oct 2025
DatePriceSizePSFFloor
Oct 2025$2,100,0001,356 sqft$1,54801-05
Aug 2025$790,000463 sqft$1,70701-05
Apr 2025$1,780,0001,281 sqft$1,39001-05
Apr 2025$758,000441 sqft$1,71801-05
Mar 2025$670,000344 sqft$1,94501-05
Nov 2024$785,000463 sqft$1,69601-05
Jul 2024$800,000441 sqft$1,81301-05
Jan 2024$725,000409 sqft$1,77201-05
Dec 2023$748,000463 sqft$1,61601-05
May 2023$1,930,0001,432 sqft$1,34801-05
Showing 10 of 20 transactions

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